From choosing the right audience to choosing the right messages, there are many moving parts to a successful online campaign. All parts require nurturing and monitoring. At Red Effect Digital we offer complete pay-per-click campaign services, providing research-based campaigns that target specific audiences, increase visibility and provide clear messages to drive more patients to your website.
Pay-per-click is a form of digital advertising displayed through search engines, such as Google, and social media platforms, including Facebook and Instagram. At Red Effect Digital, we develop successful pay-per-click campaigns that include not just keywords and ad copy but also strategic targeting and messaging to help your website achieve premium online visibility that drives traffic and conversions.
How will this benefit you? Even if your website is well-established, if you’re not promoting it, prospective patients may never know you exist. We can provide expert services that give your website premium placement in Google and Bing search engine results and across social media platforms, increasing visibility and driving more patients to you.
Targeting these campaigns to an audience that have been specifically selected based on their age, gender and other demographics, increases the likelihood they will be receptive and visit your site.
Messaging is key. We undertake keyword research to help create tailored messaging and calls to action that align with what your prospective patients need and are actively searching for online. We will then link ad campaigns to pages of your website, or newly created landing pages, that are most relevant to your campaign messaging. We’ll understand a user’s intent and serve the most appropriate ad to them. We work only on bringing you traffic with the highest intent to convert.
We’ll provide you with personalised, effective online ad campaigns that improve visibility and website traffic. To learn more about how we work with our clients, visit the ‘Our Process’ page.
We have years of experience and a focus on the healthcare industry. We strive to be cost neutral, ensuring that your budget is spent in the best possible way. We’ll bring you conversions that turn into patients.
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