Over the years, we’ve refined a successful process that achieves maximum results for our clients. Whatever your commercial objectives, your goals will determine every step we take in maximising your return on investment.
Firstly, we need to get under the skin of your business. This often involves meeting people, visiting you and finding out as much about your business as possible; your customers are a key part of this discovery. Similarly, we look at your online landscape and look at how potential customers use the internet to find your products and services. We also take a detailed look at your competitors online marketing strategies and establish what’s working well for them.
The early stages are all about information gathering and this insight will form the foundations of your campaign. The reason for that is that the more detail we have, the more successful we’ll be.
Following this, we then identify the best ways for you to reach your existing and potential customers. Most likely, we’ll develop Paid Search campaigns using platforms such as Google Ads and BingAds as the primary method of delivering what you need.
The key to our success is in the detail. Your campaign’s performance will be the key driver for how we build it. Consequently this means being as granular as possible when presenting potential customers with ads to ensure they’re always perfectly relevant.
We’ll combine multiple methods in order to ensure that your objectives are being met. This might include Re-marketing activity, Call Tracking or Paid Social ads. We will only suggest activity that enhances your chances of success and that will work well in combination. It is important to understand what is working as well as what isn’t. We will always work to improve your campaigns. This may be learning from past activity, budget adjustments or changes to landing pages.
As Google Partners we have a fantastic relationship with Google. Consequently, we have access to new features and tools before they’re released. Even more, we’ll always look to apply these to your campaigns where we believe they’ll have a positive impact.
Data Driven Decision Making
The successful measurement and analysis of all online marketing is key. Critically this is the difference between a campaign that does well and a campaign that does exceptionally well. This is why we’ve made it one of our core services.
We use Google Analytics as standard and if needed, we also employ third party heat mapping tools to give us an extra layer of data. All of the tools we use, along with our own expert analysis and your feedback, provide us with enough information to develop insights for your business. You don’t need meaningless reports with large amounts of website data; the data is for us. What you need are the actionable insights that our experienced team can provide so you can make informed decisions about marketing spend and continue to improve your ROI.
We focus our attention on the areas that matter most to you. From our insights analysis, we get a clear understanding of what your visitors are responding to. Our goal is to ensure you’re always making informed decisions. We’ll give you all the information about your website’s performance because this allows you to make smart decisions. Armed with this knowledge, we begin to formulate split tests to encourage more people to do what you want them to do.
It might be a change to the messages within the landing page copy, removing a barrier to conversion, adding testimonials to key areas. Anything we think could produce more conversions will be continually tested and reported on.
If you have a question about your campaign, you want it answered as quickly as possible, by the right person, which is why we place so much focus on responsiveness. You will only ever deal with the person responsible for your campaign.
Our team are all certified experts and importantly invest time in their own education and improvement. We regularly attend events to stay on top of trends and new techniques. All of this allows us to provide you with the best service possible.
Speak with an expert to discuss your goals.
Receive your tailored assessment and proposed strategy.
Put your plan into action to achieve success.